Nude beer

<< 2008-03-16 12:38 >>

Nude beer

I'm still not quite done with the subject of Japanese beer experiences, and have a few postings left in that series. This will most likely be the shortest of them all. It was prompted by Stonch's recent posting on dodgy pump clips. This isn't a pump clip, but it's still dodgy enough to merit a mention.

This was in Matsumoto, which lies on a plain between the mountain ranges of central Japan. We had popped into a kind of cool, artsy student bar to relax a bit with a cup of tea. Always on the lookout for new beers I quickly spotted one I hadn't seen before when ordering my tea, and got that, too. This was an oddly named product called Brewry Excellent Beer Taste.

They had misspelled "brewery", and also gave it a name that seems to imply that it's not really a beer, only a drink with beer taste. This wasn't entirely wrong, as it was almost alcohol-free, but still probably not their intention.

This wasn't the only beer surprise, however. Stacked on top of the bar, and shelves over the bar, was several rows of bottles labeled "Nude beer", one of which you see in the photo. Each bottle had a picture of a different girl with a different fake name, but they all presumably had the same contents. They were only on display, and it was not possible to order the beer.

I tried asking about the beer and was told "It is joke", by the giggling barmaid. I wasn't able to get any more information out of them. I still don't know if this is a real beer product, or whether someone connected to the bar just made it for fun.

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